Electrical control and distribution products are not generally known for their opportunity to create clever, witty, award winning direct mail. However we definitely did our best with the challenge set us by our client, Schneider Electric.
The job was to promote Square D twin and quad circuit breakers to electrical wholesalers and distributors. The solution we came up with seemed to hit the mark featuring a boxed mailer containing a two and four fingered kit kat bar – two and four finger breakers – get it?
www.parenthesis.co.uk
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