Saturday, 10 December 2011

Advent Day Ten: Peter Grant Papers – Branding


We were commissioned to work with Peter Grant Papers (PGP), based in Telford, to develop a coherent brand strategy that would allow the company to compete more effectively at a regional and national level, in what is an increasingly competitive market.

Our inclusion of this project in our twenty five most memorable pieces of work was not only because of the bold and distinctive new brand identity we created but because our work assisted PGP in growing its revenue by a staggering 40% in a 34 month period. It just goes to show that those companies who are prepared to invest, rather than cut back on its design and marketing communications costs when the going is tough can reap substantial rewards.

www.parenthesis.co.uk

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