We’ve been working in the social housing sector for most of our 25 years and have worked with some of the regions largest housing providers. So we were well equipped when Mercian Housing Association asked us to create a marketing communications and brand strategy that would help to reposition the midland based organisation as future facing and a more progressive Registered Social Landlord.
The brand strategy devised consisted of creating a common identity for each of the five constituent parts of the organisation. This consistent and coherent identity was applied throughout the organisation from stationery to site signage and promotional materials.
(Image: Outer packaging for the annual report)
www.parenthesis.co.uk
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