Working for Legoland was, literally, great fun – Especially if you had young children, as many of the Parenthesis team did at the time. One of the perks of working for a client who has a theme park is the offer of free tickets for all the family. Suppliers working with Legoland were encouraged to ‘live the brand’ and ‘share the values’, so were offered free admission to the park on an annual basis.
Our work with Legoland was primarily to promote the Park to business as an alternative venue for hosting conferences and events. The client gave us the perfect brief for a creative agency such as ourselves and that was quite simply – “to have some fun”.
www.parenthesis.co.uk
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