We’ve had the good fortune to work with some exciting brands over the years, but when we were given the opportunity to launch Caterpillar’s ‘Challenger’ brand in the UK, the boys at Parenthesis thought all their Christmases and birthdays had come at once. The Challenger was a monster of a machine; with a 610hp engine under the bonnet and brimming with (at the time) revolutionary sat nav technology and gizmos galore, the boys at Parenthesis were queuing up to get involved. The client and customers also loved our “Track and Field” campaign that we came up with to support the launch of the product.
www.parenthesis.co.uk
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