“Never work with children and animals”. Staffordshire Building Society gave us the chance to put the ‘animal’ part of that phrase to the test. After being appointed to develop the society’s rebrand and brand launch campaign materials, we set ourselves up for a real challenge.
Well before the ubiquitous baseball capped, shell-suited urbanite adopted the Bull Terrier as his intimidating companion, we featured the previously proud, characterful Staffie as a brand mascot in our proposals to the society.
So where and how do you start with the formidable task of sourcing a camera friendly, obedient, affable looking Staffordshire Bull Terrier dog, locate a photographer and studio prepared to undertake an animal photo shoot, take hundreds of sufficient images to populate a multitude of materials and media and all in less than 5 weeks? The answer is, we still don’t know but we managed to do it somehow – a great job well done by the whole Parenthesis team.
www.parenthesis.co.uk
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