Provex Consultancy is a healthcare financial and business management consultancy. When the company wanted to raise its profile with new prospect NHS Trusts, they asked us to come up with a mailing piece that would fit the bill. The piece we created was a spoof x-ray folder containing a mock x-ray which, when held up to the light, revealed an image of a skull and brain with the very small words ‘in depth knowledge of healthcare planning and financial management’ running over the image.
This job was memorable for the painstaking lengths our creative team went to in order to achieve authenticity in creating this piece. A friend and relative, who worked in the health service, were deployed to assist in ensuring accuracy, specialist printers were sought to ensure a realistic material could be found on which to print the x-ray skull image and just the right sort of card had to be found for the folder.
The result was a great piece of work, which went down extremely well with both the client and the recipients.
www.parenthesis.co.uk
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